Jake Bronstein
Jake Bronstein | |
|---|---|
| Born | June 13, 1978 Philadelphia, Pennsylvania, U.S. |
| Occupation(s) | Marketing innovation expert and entrepreneur |
| Known for | Blogging, Road Rules, FHM, pranks |
| Spouse | Kristina Hoge (2010–present) |
Jake Bronstein (born June 13, 1978), is a marketer, entrepreneur, Internet personality, and blogger. He was an editor of the US edition of FHM, a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE.[1]
Career
[edit]Bronstein appeared in season four of the television program Road Rules, Road Rules: Islands, at age 18, and two years later published his first feature article in Maxim. At 21 he signed on for FHM, but took a brief break a few years later to co-host G4 Tech TV's Video Game Vixens. He also documented his sex life for Glamour[2] and wrote a book about his sexual activities under the alias "Allen Jake Bronstein"[3] He later worked in marketing, and founded a blog named Zoomdoggle with colleague Josh Spear.[4]
In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the Consumer Product Safety Commission filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed.[5]
In 2012, Bronstein founded the apparel company Flint and Tinder, which was acquired by Huckberry in 2016.[6]
In 2018, Bronstein became BuzzFeed's Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program,[7] launched a 24-hour takeover of the BuzzFeed homepage to showcase Bumble's virtual first dating functionality,[8] opened a New York themed pizza parlor with Chase bank, the NY Knicks, and Run DMC[9] that would be named the 2019 Shortie Awards Best Location Based Experience,[10] and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever."[11]
Publicity stunts
[edit]Bronstein has been involved in a number of publicity stunts, such as bathing in the Bryant Park Fountain,[12] taking advantage of a loophole to get into the NBA draft,[13] auctioning on eBay the lead singer position in his band,[14] offering himself for marriage,[15] freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web,[16] and offering 1,000 strangers a hand-written love letter.[17]
References
[edit]- ^ Carlson, Jen (2009-01-06). "Jake Bronstein, Internet Personality". Gothamist. Archived from the original on 2012-04-06. Retrieved 2011-10-20.
- ^ "Bronstein Will Kiss Your Feet, Nail You". Gawker.com. 2007-01-17. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
- ^ "Sex Drive : Fantasies in Flesh and Steel". Search.barnesandnoble.com. 2011-07-19. Retrieved 2011-10-20.
- ^ "Zoomdoggle". Zoomdoggle. Retrieved 2011-10-20.
- ^ Martin, Andrew (2012-08-16). "For Buckyballs Toys, Child Safety Is a Growing Issue". The New York Times.
- ^ PR Web
- ^ "BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG". Digiday. 2019-10-07. Retrieved 2022-07-27.
- ^ Zelaya, Ian (April 28, 2020). "BuzzFeed and Bumble Debut 24-Hour Virtual Dating Event". Retrieved 2022-07-27.
- ^ Zelaya, Ian (November 8, 2019). "New York Basketball Fans Get a Knicks-Themed Pizza Parlor". Retrieved 2022-07-27.
- ^ "Chase x BuzzFeed's Pizza Joint - The Shorty Awards". shortyawards.com. Retrieved 2022-07-27.
- ^ Kesten, Gayle. "BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever". Adobe Blog. Retrieved 2022-07-27.
- ^ "Do You Ever Feel Not-So-Fresh?, 2005-06-10". Gawker.com. 2005-06-10. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
- ^ Draft Dodger[dead link]
- ^ Update: Is eBay band the latest Jake Bronstein stunt?, 2007-09-27 Archived 2007-10-02 at the Wayback Machine
- ^ "See The Ring Before You Decide, Gawker, 2005-08-04". Gawker.com. 2005-08-04. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
- ^ "Jake Bronstein 50 Dates". Jakebronstein.com. Archived from the original on 2011-10-04. Retrieved 2011-10-20.
- ^ Free Hugs Is So Last Year; Try a Love Letter from Jake Bronstein[dead link] Times Online, January 8, 2009